Bed Bath & Beyond Seeks Balance in Pricing Strategies (how to mix coupon strategy with online pricing)

NEW YORK—Bed Bath & Beyond is facing a coupon conundrum. As the company moves forward with its ambitious turnaround agenda, one issue it plans to tackle is how its ubiquitous and cherished 20-percent-off coupons factor into its pricing strategy, both online and off.

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Bed Bath & Beyond Seeks Balance in Pricing Strategies

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