Here’s what causes crazy prices on Wayfair and Amazon
A recent conspiracy theory hinged on what seemed like absurd prices for cabinets sold by Wayfair. But there are many reasons web prices can be out of whack—and most of…
Pricing Strategies for Uncertain Times
Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. Read full article here: hbr.org……
How to Design Mobile SaaS Pricing Pages that Don’t Suck
Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen…
The post-COVID-19 pricing imperative for P&C insurers
Pricing excellence has always been a prerequisite for value generation, but it will be even more critical as insurers recover from the crisis. Read full article here: www.mckinsey.com……
What Does It Really Cost to Run a Restaurant?
“I have always thought to myself that the version of Top Chef that I would want to watch would be chef-owners plunging a toilet, cleaning an overflowing grease trap, balancing…
How Important is your SaaS Pricing Strategy? Strategies to Consider [Infographic]
According to SaaS Marketing Trends, the growth of Software as a Service Business is increasing rapidly and 73% of organizations indicate that nearly 100% of their apps will be SaaS…
Why slashing product prices is usually a terrible idea – Fortune
Subscribe to How to Reopen, our weekly newsletter on what it takes to reboot business in the midst of a pandemic. Warren Buffett is an aggressive pricer. Read full article…
The Ultimate Price Increase Strategy for eCommerce
Monitoring, reviewing, and tweaking product pricing is a huge component of running a successful (AKA profitable) eCommerce business. Still, you can’t just increase your prices on a whim; you need…
A Good Time To Raise Prices?
I had a question from somebody recently about raising service prices. They had customers going back almost 20 years who were all on the same price plan, so the company…
Google Play Pass expands outside the US, adds more titles and annual pricing
Google Play Pass, the Android alternative to subscription-based game store Apple Arcade, is expanding. Read full article here: Google Play Pass expands outside the US, adds more titles and annual…