5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy

When a mobile game is free-to-play, it can be difficult to convince players that IAPs (In-App Pricing) have value. That is why utilizing behavioral economics is essential to your pricing strategy, writes Alex Moukas, founder and CEO of Wappier.

Read full article here:

www.toolbox.com/marketing/mobile-marketing/guest-article/5-behavioral-economics-techniques-mobile-game-developers-should-use-to-drive-in-app-pricing-strategy/

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