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Amid price hikes, streamers continue to grapple with churn

Posted on March 10, 2024
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Churn rates on streaming services are up, big time. Since 2019, overall churn rates have nearly tripled, according to the research firm Antenna. In December 2023, 5.5% of premium streaming subscriptions were canceled, up nearly one percentage point from the previous year, Antenna found.

Read full article here:

www.marketingbrew.com/stories/2024/03/08/streamers-grapple-with-turnover-and-the-possibility-of-the-serial-churner-as-rates-increase

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