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Subscription pricing: Stop relying on the negative option

Posted on July 16, 2021

Companies hurt the annual recurring revenue model by being less-than-straightforward in attracting and keeping subscribers and complicating cancellations. Subscription business models are booming, and so is the negative option — a good thing, if done correctly.

Read full article here:

www.cfodive.com/news/subscription-pricing-stop-relying-on-the-negative-option/602227/

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