Posts by pricesquad

The Ultimate Pricing Strategy Guide For 2024

/PRICING 2024
When it comes to sales and profitability, pricing is king. This introductory section explores the pivotal significance of pricing within the complex dynamics of business, illuminating the difficulties enterprises face…

‘Consumers won’t pay more unless they see real value’

/PRICING 2024
In today’s competitive market, businesses face the challenge of balancing price increases with delivering real value to consumers. Read full article here: www.livemint.com/industry/advertising/boston-consulting-group-jean-manuel-izaret-nimisha-jain-consumers-value-bcg-netflix-pricing-inflation-interview-11729227191263.html

Smarter Bank Pricing in the Age of AI

/PRICING 2024
Understanding each customer’s price sensitivity helps banks balance discounting with sales conversions. Read full article here: www.bain.com/insights/smarter-bank-pricing-in-the-age-of-ai-infographic/