BMW Takes Subscription Models Too Far, Wants You To Pay to Use Things Like Heated Seats and Safety Features

BMW is taking a page out of service-based pricing by turning a lot of traditional car options into software services that can be enabled (and disabled) at any point in them. The German automaker made the announcement in a VR presentation that was streamed live from company headquarters in Germany.

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www.topspeed.com/cars/car-news/bmw-takes-subscription-models-too-far-wants-you-to-pay-to-use-things-like-heated-seats-and-safety-features-ar188862.html

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