/PRICING 2024

‘Consumers won’t pay more unless they see real value’

/PRICING 2024
In today’s competitive market, businesses face the challenge of balancing price increases with delivering real value to consumers. Read full article here: www.livemint.com/industry/advertising/boston-consulting-group-jean-manuel-izaret-nimisha-jain-consumers-value-bcg-netflix-pricing-inflation-interview-11729227191263.html

Don’t Just Create Value. Capture It.

/PRICING 2024
Creating value is table stakes for any business. But is your organization also capturing the value you create? IMD professor Stefan Michel says that many businesses don’t actually know how.…