Marketing (& pricing) Beyond the Gender Binary

Pricing. The notorious “pink tax” reflects the higher price women pay for many everyday items; one New York city study pegged it at 13% for personal care items. Burger King’s candid-camera version of selling “chick fries” (the usual chicken fries in a pink box at an inflated price) exposed the absurdity of this price discrimination strategy.

Read full article here:

sloanreview.mit.edu/article/marketing-beyond-the-gender-binary/

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