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Most tourists will pay more for authenticity, survey finds

Posted on October 7, 2021
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Roughly three out of every four respondents (76%) said they were willing to pay more for “authentic Hawaiian cultural experiences.” Among those willing to dig deeper in their pockets for the activities, 35% said they would be willing to pay up to 10% more in extra fees. Approximately 20% said they would pay upward of 15% extra.

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