Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.

You know the story. Back in 2011, Netflix restructured their pricing in a big way. They unbundled streaming plans from the traditional DVD-by-mail business, increasing the price of the combined offering from $10 a month to $16 a month. And they rebranded their DVD-by-mail business to Qwikster.

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Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.

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