Online Shoppers Don’t Always Care About Faster Delivery

Analyzing online customer data may reveal that other delivery attributes matter more than how quickly an order is received. The COVID-19 pandemic changed how we shop. Soon after the onset of the global pandemic, retailers reported a rapid shift from in-store to online purchases.

Read full article here:

sloanreview.mit.edu/article/online-shoppers-dont-always-care-about-faster-delivery/

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