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The power of pricing

Posted on May 11, 2020

At few moments since the end of World War II has downward pressure on prices been so great. Some of it stems from cyclical factors—such as sluggish economic growth in the Western economies and Japan—that have reined in consumer spending.

Read full article here:

www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-power-of-pricing

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