Two prices are better than one

It’s said that two heads are better than one. And the same is true for pricing. Two prices — or even more — are much more profitable than one. The reasons are simple. Different consumers are willing to pay different amounts. Which makes it impossible to set one perfect price.

Read full article here:

www.miamiherald.com/news/business/biz-columns-blogs/article239830158.html

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