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When Customers Are — and Aren’t — OK with Personalized Prices

There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data. Machine learning makes it much easier to customize the marketing of products and services – and that includes the price.

Read full article here:

hbr.org/2018/05/when-customers-are-and-arent-ok-with-personalized-prices

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