Why $19 Is Apple’s Favorite Price for Accessories

Apple charges $19 for a long list of basic items. The polishing cloth is just the latest. Selling it at $19 creates more demand than pricing it at $9, experts say. The $19 cloth became an internet meme shortly after Apple introduced it, which might help explain its hard-to-get status. And you likely won’t be paying less for it soon.

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www.wsj.com/articles/why-19-is-apples-favorite-price-for-accessories-11637686800

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