Why Businesses Should Negotiate Prices With Customers

In most scenarios, B2C companies have more to gain by bargaining than not. In the world of retail, there is a compelling argument for both businesses and consumers to shun negotiations for high-priced items: Transactions based on a fixed price are simply faster and easier.

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knowledge.insead.edu/strategy/why-businesses-should-negotiate-prices-with-customers-17941

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