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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes (2018)

Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed for years. Consider the case of a major industrial goods manufacturer that was struggling with low profit margins, relative both to competitors and to its own historical performance.

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hbr.org/2018/06/a-survey-of-1700-companies-reveals-common-b2b-pricing-mistakes

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