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Apple’s New Strategy: Sell Pricier iPhones First

For the second straight year, Apple is starting to sell its new iPhone models at different times—but this time, the lag reflects a staggered production timeline set by the tech giant rather than manufacturing issues it experienced last year.

Read full article here:

www.wsj.com/articles/apple-leads-with-its-pricier-iphones-this-year-1537349401

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