/STRATEGY

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Cost-plus pricing has long been a standard method for setting…

Pricing a new product or service can be confusing, and founders—be they first-timers who’ve just shipped their MVP or veterans whose products have been in market for years—are often unsure…

Price matching strategies have become a popular approach for businesses to stay competitive in today’s dynamic market. This strategy involves matching or even beating competitors’ prices to attract customers and…

Chief Executive Officer Elon Musk has said he’s willing to prioritize growth over profits, a stance that has made some investors wary and irked more than a few customers who bought…

For organizations to be successful, pricing should not only be a direct reflection of corporate strategy, but also resonate with customers and deliver clear value. 3 minute ReadPricing is a…

Pricing is one of the critical factors that determine the success of any business. If your prices are reasonable, you risk losing clients to competitors. If your prices are too…

born on December 25, 1642, in Woolsthorpe, Lincolnshire, England. Isaac Newton was a physicist and mathematician who developed the principles of classical mechanics, the theory of universal gravitation, and calculus.…

Setting the right price for your products or services can be a challenge. If you charge too much, you risk losing potential customers; if you charge too little, you don’t…

Scotland’s pioneering policy of minimum pricing for alcohol has been linked to a 13% drop in the number of deaths from alcohol consumption, and hundreds fewer hospitalisations, according to a…

Yael Klass is the Vice President of Corporate Marketing at Similarweb. Although the chaos that defined 2022 is, for the most part, behind us, some experts believe that the inflation…