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Strategy

Is Peloton Just a Commodity Product?

Peloton (NASDAQ:PTON) stock has had a phenomenal run over the last 12 months. The shares have gained 412% over that period, as demand for the company’s exercise bikes and digital…

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Price as a Marketing Tool

The influence of marketers is not confined to billboards, TV commercials, or digital ads. The greatest marketing minds will use any business tool available to drive sales, including manipulating price….

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Why Publishers Put Up Paywalls

We’ve all been there. You’re bopping around the internet, “working,” or maybe even reading your favorite email newsletter. Maybe said newsletter recommends an article you’re itching to read, so you…

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