A business coach shares her pricing and marketing strategy
When Jereshia Hawk began coaching in 2016, she was selling low-cost educational PDFs and online courses while working full time as an engineer for Consumers Energy. She was on track…
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Should you pay for Meta’s and Twitter’s verified identity subscriptions?
Social media services have generally been free of charge for users, but now, with ad revenues slowing down, social media companies are looking for new revenue streams beyond targeted ads.…
Renault CEO criticizes Tesla’s pricing strategy: “This is destroying value for the customer”
Tesla’s price cuts and the electric vehicle maker’s volatile purchase prices have received some criticism from Renault CEO Luca de Meo. The CEO noted that Tesla’s pricing strategy could very…
Volvo Says It Won’t Lower Its EV Prices To Follow Tesla
Volvo won’t follow Tesla in cutting the prices of its all-electric vehicles, citing strong demand and a solid backlog of orders on the EV front. The statement belongs to the…
Why Companies Are Setting Prices Wrong, and How to Do It Right
Inflation has companies charging customers more, but experts say it offers businesses a chance to rethink their entire pricing model. Each month, I shell out $6.99 for word processing software,…
The Price Isn’t Right: 3 Pricing and Packaging Pitfalls to Avoid
We’ve previously discussed some common issues around pricing and tips for bottom up pricing and packaging, but growth-stage companies often encounter less obvious problems when structuring product packages and pricing…
Optimal pricing strategy for electric vehicle battery swapping: Pay-per-swap or subscription?
Electric vehicles (EVs) contribute to carbon emission reduction, but the limitations of existing charging technologies impose a bottleneck to their further diffusion. Addressing the root issues of long waiting time…
An EV Pricing War? Behind Tesla and Ford’s Price Cut Strategies | WSJ
Weeks after Tesla slashed prices on a number of its models, Ford Motors dropped the price of its electric Mustang Mach-E. WSJ auto reporter Nora Eckert compares the auto makers’…
Apple changing App Store prices in the UK and several other countries
Apple announced on Friday that it will soon change App Store prices in multiple countries, including Colombia, South Africa, and the United Kingdom. The price increases will take effect on…
Strava Responds to Pricing Fiasco, What Strava Costs in Every Country*
It’s been two weeks since the Strava Fiasco™ began. Of course, this is actually a fiasco that’s been quietly brewing in the UK since late November. Now, if you missed…