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Towards Personalized Pricing in the Digital Era ?

Setting different prices for the same product is a practice as old as the retail trade:  we see this every day, whether through price reductions for youths, air ticket prices varying according to the dates they are booked, or prices differentiating depending on the store location.

Read full article here:

ceoworld.biz/2019/12/29/towards-personalized-pricing-in-the-digital-era/

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