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US Shoppers Are Still Driven By Saving a Buck

A new National Retail Federation (NRF) study examines what it is calling “value shoppers,” the 89% of US consumers who frequent discount retailers. With a figure that high, this behavior transcends gender, region, income and age.

Read full article here:

retail.emarketer.com/article/us-shoppers-still-driven-by-saving-buck/5bbfbc3eb979f10408c6fe5b

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