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Why Lyft Is Trying to Become the Next Subscription Business

In many US cities, ride-sharing is a commodity. Both drivers and riders pull up Uber and Lyft interchangeably on their phones, weighing which to use based on price and wait time. That’s a problem for ride-sharing companies.

Read full article here:

www.wired.com/story/why-lyft-is-trying-to-become-the-next-subscription-business/

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