Why Luxury Prices Start With Branded Experiences
Brands that started well often stall and stagnate when they mature. Eventually, they decline unless drastic actions are taken. In luxury, the delta in terms of quality between entry-level products…
Month: December 2020
How should SaaS companies deliver and price professional services?
The global software as a service (SaaS) industry is sustaining its steep growth trajectory, but developing and pricing professional services is oftentimes a difficult proposition for SaaS companies. Read full…
Transparency in Luxury, Do We Really Want It?
Generation Z is having a profound effect on how fashion brands engage with their customers. They prefer shopping brands that share common values. Read full article here: fashionunited.uk/news/fashion/transparency-in-luxury-do-we-really-want-it/2020121552536
An Oral History of the World’s Biggest Coupon
Bed Bath & Beyond’s plus-size mailer, known as Big Blue, has made it to TV, eBay, even a mobster’s kitchen drawer. “The poor mailmen,” the company’s former marketing V.P. said,…
Bank: Netflix has more pricing power
A report on a survey conducted by equity analysts at investment bank Jefferies says that despite the spectacular growth and financials from Netflix there is still plenty of subscription upside…
Will This Move End Skyrocketing Growth in Disney+?
Entertainment giant Walt Disney (NYSE:DIS) is about to put its fantastically successful Disney+ service to the test. Encouraged by skyrocketing growth in the first year of the video-streaming platform’s existence,…
Netflix Versus Amazon Prime: The Race to 200 Million Subscribers
While many businesses struggle to survive the consequences of the COVID-19 pandemic, Netflix (NASDAQ: NFLX) and Amazon (NASDAQ: AMZN) are thriving. The two benefit as people worldwide are hesitant to…
Google ad costs, not its alleged monopoly, irks businesses
NEW YORK — When asked about Google, Bryan Clayton voices a familiar lament among small business owners. The Justice Department sued Google on Oct. 20 for anticompetitive behavior, saying the…
Price of next-gen games could be on rise this fall
Prepare to pay a bit more for those shiny new next-generation games this fall. Publisher 2K announced last week that the PlayStation 4 and Xbox Series X versions of its…
Five Pricing Moves Companies Made in 2020, From Zoom to Peloton
From free video calling to a $2,495 stationary bike, here’s a look at how companies used pricing to respond to the coronavirus crisis Read full article here: www.wsj.com/articles/five-pricing-moves-companies-made-in-2020-from-zoom-to-peloton-11607263200