Why slashing product prices is usually a terrible idea – Fortune
Subscribe to How to Reopen, our weekly newsletter on what it takes to reboot business in the midst of a pandemic. Warren Buffett is an aggressive pricer. Read full article…
Discounts
eCommerce Promotion Strategies: How To Use Discounts And Coupons [With Examples]
Juicy promotional offers are hard to resist, there’s no denying that. For the vast majority of consumers, discovering discounts, coupons, and other deals is an integral part of the overall…
Apple’s HomePod drops back to Black Friday pricing at Best Buy
Today at Best Buy, you can grab the HomePod for just $199.99Remove non-product link, which is probably the price Apple’s smart speaker should have sold for at the beginning. Read full…
TPG readers are questioning Lyft Pink discounts. Here’s what we know so far.
Some TPG readers are reporting that Lyft has started raising base prices for Lyft Pink members, essentially eliminating any benefit from the 15% discount on rides. Lyft Pink is a…
Bed Bath & Beyond Seeks Balance in Pricing Strategies (how to mix coupon strategy with online pricing)
NEW YORK—Bed Bath & Beyond is facing a coupon conundrum. As the company moves forward with its ambitious turnaround agenda, one issue it plans to tackle is how its ubiquitous…
Retailer moves away from promotions, focuses on full prices
Company focused heavily on reviewing its pricing strategy to drive sales growth Decrease in promotions especially for clothes and footwear Is this the beginning of the end of hi-lo strategy?…
When ‘was/now’ pricing doesn’t add up
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US Shoppers Are Still Driven By Saving a Buck
A new National Retail Federation (NRF) study examines what it is calling “value shoppers,” the 89% of US consumers who frequent discount retailers. With a figure that high, this behavior…
Here’s why you’re getting all those sweet Uber and Lyft discounts
In its final weeks as a private company, Lyft is reaching for every inch of the rideshare market it can get. To do this, it’s revisiting an old strategy: discounts. If…
Apple Offers $300 Trade-In To Boost iPhone Sales
Adding to the signs that the newest iPhones are not meeting Apple’s internal sales targets, let alone the lofty ambitions of significantly increasing the annual sales of the iOS-powered smartphones,…