If the price ended in 99, you probably overpaid
As you wander the aisles this holiday season you’re likely to encounter the number 9 everywhere. There’s $4.99 for that box of Christmas candy, $299 for that TV, and $99.99…
/PSYCHOLOGY
It’s one more way to help you save at the grocery store — so why isn’t unit pricing mandatory?
Jennifer Cypher comes from a long line of penny-pinchers and used to bring along a calculator when grocery shopping with her university roommates. These days she’s still a careful shopper —…
Why gas prices always end in 9/10 of a cent
As gas prices continue to rise, drivers are angrily glaring up at pump price boards each time they fill up their tanks. CNN Business’ Chris Isidore contributed to this article.…
How Ikea tricks you into buying more stuff
On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. Read…
Apple Plans to Use a Pricing Secret Discovered By Harvard
Apple recently announced plans to sell iPhones and iPads on a subscription basis. In an ongoing effort to increase its $365 billion revenue, it’s looking not to lure customers in…
Here’s why you should always buy items with prices that end in 97 cents
There are various prices you’ll find at Costco, but a TikTok influencer shared the secrets behind the pricing. Mai Zimmy, a former Costco employee, shared on her TikTok channel, maizimmy,…
The 7 Pricing Psychology Strategies That Companies Use
Pricing psychology is a powerful tool in the hands of marketers, allowing them to influence customer’s buying decisions by playing on their psychological triggers. Read full article here: The 7…
Why $19 Is Apple’s Favorite Price for Accessories
Apple charges $19 for a long list of basic items. The polishing cloth is just the latest. Selling it at $19 creates more demand than pricing it at $9, experts…
The Premium We Pay to Be Perfect
A behavioral economist answers questions on why we strive for the impeccable and whether screen time is necessarily bad for teensResume Subscription Read full article here: www.wsj.com/articles/the-premium-we-pay-to-be-perfect-11633625943
Firms use ‘lucky number 7’ to trick customers into thinking prices are cheaper
Have you ever wondered why the price of some items you buy ends with a seven? There’s actually a psychological reason for that, which businesses use in their pricing strategies…