Verizon Enhances TV Services With Personalized Pricing Model
In a bid to eliminate traditional cable subscriptions in the United States, Verizon Communications Inc. VZ announced a pricing breakthrough in the cable industry with the launch of Mix &…
Personalized
Personalized promos add up to a ‘win-win’ for retailers and consumers – RetailWire (2019)
A university study finds personalized promotions can potentially be a lucrative opportunity for retailers to extract money from consumers while also enhancing customer satisfaction. Read full article here: Personalized promos…
How Targeted Ads and Dynamic Pricing Can Perpetuate Bias (2019)
In theory, marketing personalization should be a win-win proposition for both companies and customers. Read full article here: hbr.org……
5 Ways Starbucks Uses Data to Gain Competitive Edge (2019)
Starbucks doesn’t simply sell huge numbers of hot and cold drinks around the world. The way Starbucks uses data for competitive advantage is instructive for all businesses, regardless of size….
Towards Personalized Pricing in the Digital Era ?
Setting different prices for the same product is a practice as old as the retail trade: we see this every day, whether through price reductions for youths, air ticket prices…
Why dynamic and personalized pricing strategies haven’t taken over retail — yet
The robots are here and ready to overthrow the standardized price tag. They’re just waiting for retailers to hit the start button. The customer response was so swift and negative…
Auto Insurers often charge identical neighbors considerably higher premiums because of ZIP Code differences
Washington, D.C. October 15, 2018 – Many good drivers in ten American cities tested by Consumer Federation of America (CFA) are paying far too much for auto insurance simply because…
When Customers Are — and Aren’t — OK with Personalized Prices
There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data. Machine learning makes it much easier to customize the marketing of…